The Petronella Art Studio is OPEN
A creative home where art is a way to make, live and see differently.
Inside you find belonging, learning and a real-time glimpse into my unfiltered studio practice,
all in one place.
Already bought courses and/or patterns from me? You keep that permanently. Your academy log-in and pattern downloads remain the same. This Studio is the new place for the living side of the work and where I will put my presence moving forward.
Why the Petronella Art Studio?
Most of us make alone.
We love it some days and others not so much.
We save things to folders we never open.
We follow artists on socials until one day we can’t see a single post from them even if we never unsubscribed..
Algorithms and features update before we have time to get used to the old ones.
We scroll past a hundred beautiful things and make none of them.
Not because we don't know how. Because nothing in the week says now.
And before we know it we’re onto the next thing while the supplies stay in the drawer .
The Petronella Art Studio is here as a spark to create more with your hands.
Together.
The Petronella Art Studio is a real-time glimpse into my unfiltered studio practice as a full-time artist.
The pretty, the messy and the back-sides of the projects that never make it out the door.
Inside you find Inspiration, Education and Belonging to a place where creativity is simply a way of life.
Nearly everyone inside has had the same experience of becoming more themselves when they actively include art and creativity in their lives. They can show up more grounded at work and more present with family and friends.
The Art Studio is explicitly designed to be calm and inviting - the antidote to social media.
No metrics.
No scoreboards.
Nothing to fall behind on.
You join when you feel called to join.
And you can observe silently if that’s your preference.
💜 All creatives are welcome. 💜
There has never been more tutorials available online than now.
Access to information is not the problem.
The problem is the missing time and date in the calendar.
A reason to show up and actually make something.
And belonging to a group of other humans who are creative alongside you.
The first live studio weekend — 19–20 September
A date and a place to make your next stitch journal (and/or fill your pages), together.
Saturday 19 and Sunday 20 September, 15:00–17:00 CEST. Two hours each day. A no-scroll weekend, in a room with other makers, from wherever you are.
Day one — we make a hybrid stitch journal from scratch. Some pre-attached pages, some loose ones, sewn the way that suits a flexible and mobile practice.
Day two — we start filling it. Together, live, page one done before you close the laptop.
You'll leave with a journal you've started rather than one you're planning to.
Included for every member.
Founding members are in automatically — nothing to book, nothing extra to pay.
If you can’t make it live - REPLAYS will gather in the Livestream/Cohort archive under the Make tab.
Overview of what is inside:
Be a part of my unfiltered studio practice in real time An inspiring, near-daily window into what I'm making, thinking, and stitching - including the things that never make it to Instagram.
Company, not pressure Other makers working alongside you, from all over the world. Share what you're making in the comments or say nothing at all. Nobody here is counting.
Embroidery courses and patterns as tools Twelve full embroidery courses and thirty-eight patterns, with more arriving through the year. The toolkit behind the work. Here when you need it.
Essays and poetry Writing on the artist life, creativity, and the Follow Your Gut philosophy — the inner life behind the work, not just the technique.
Live weekends through the year The first is 19–20 September. Thread-sketching follows in November. Included, always.
A front-row seat to Survive to Thrive non profit
Being a member means you're part of global impact. 10% of every membership goes directly to the flagship project FLOW, bringing empowerment arts education to children in rural South Africa.
‘‘I built the space I always wish existed.’’
Ten yeas of experience and art brought this space to life.
Instagram can only show so much.
Youtube can only show so much.
Any social media can only show so much - and that is... If we're lucky the algorithms show it to you.
The same goes for paid products. Platforms take cuts of the revenue, change their terms and build their spaces according to the general audience. But I never found something where I could fit it all in the way I intuitively want to connect with you.
That's why I eventually decided to build my own.
And since I also run a non-profit organisation bringing art education to children in rural South Africa, I decided to let a percentage of the revenue that would normally go to the platform company, go straight into the non-profit instead.
Win = Win = Win.
The best part is that I can develop the space in accordance with your input and seasons independently from what’s going on everywhere else - How cool is that?
A space for the artists, by the artists…. Yes please!
How does it work?
Join below — Pick yearly or quarterly and check out securely. Takes less than a minute.
Sign in — After joining you are redirected automatically to studio.petronellaart.com Enter the email you used to subscribe. We email you a 6-digit code; enter it and you're in. No passwords to remember, ever. This works on any device at any time.
Use on the computer or as an App on your phone and/or Tablet — on your phone or tablet it works just like an app (You will receive an email after registration with clear instructions). Your choice to use it where and when it suits you.
See how it looks like
I can talk about the Studio endlessly, but nothing beats a visual glimpse. In the video below you’ll see me access the Petronella Art Studio through the web, add it as an app on my phone (optional), browse through it and show you how you can benefit and integrate the different spaces into your creative life.
Hit play and come inside 💜
Join as a founding member
As a thank you for having believed in me from the beginning you're invited in at the founding price,
the lowest it will ever be.
💜 Yearly founding member €149/year,
Full access to everything, all year. (That's about €12 a month!)
Prefer to spread it out?
💜 Quarterly founding member €49/quarter,
Same full access, billed every three months.
⭐ Your opt-in payment plan stays the same for as long as you choose to remain a member
(price will only raise should you choose to cancel and join again at a later time).⭐ You can easily manage your payment plan inside of your account settings.
The founding price ends Sunday 6th of September at midnight.
After that, membership moves to its standard price.
Join now and your founding rate is locked in.
What’s waiting when you walk through the Studio door today:
Twelve complete on-demand embroidery courses (with 116 lessons), including dedicated class projects — from first stitches to finished pieces. (Bought separately, these come to around €800)
Thirty-eight patterns, ready to download and stitch, with around seventy more arriving through the year (uniquely sold for €5-€10/pattern)
Two books — the Wanderlust Embroidery e-book and When Will You Get a Real Job — to read inside the studio.
The writing — essays, poems, and the weekly stitch journal prompt. This newest part for you who came for the embroidery. Here to reflect deeper and inspire pages in the Stitch Journal and beyond.
The daily life of the studio — what I'm making, what I’m thinking, what I'm reading, what is and isn’t working... Posted regularly, and the part I'd miss most if it disappeared!
The studio grows as I do!
FAQ
Which embroidery courses are included?
Twelve full courses, with more added through the coming year:
Architectural Hand Embroidery for Beginners
Architectural Thread-Painting
Watercolour Embroidery for Beginners
Masterclass on Watercolour Embroidery
Abstract Embroidery for Beginners
How to Create Your Own Embroidery Designs
How to Capture the Essence of a Place
Architectural Thread-Sketching
How to Make a Stitch Journal
How to Embroider Text in Your Journal
How to Get Into Creative Flow (and Fill Your Journal)
How to Embroider an Ultrasound
I'm a complete beginner — is this for me?
Yes. Several courses start from your very first stitch, with nothing assumed and nothing you need to have made before. Most beginners start with Architectural Hand Embroidery for Beginners, then follow whatever pulls them.
Do I have to come to the live sessions?
No. Plenty of people won't, and that's fine. It's there, it has a date, and you're in automatically if you want it. There will be replays available and added to the course archive under the “Make” tab.
I have already purchased courses and/or patterns - does this mean I have to pay for them again?
No — and thank you for asking, because I want this to be completely clear.
Everything you have ever purchased stays yours, permanently, outside the Studio. Courses live at petronellaartacademy.com with your existing login. Patterns are in your email and in your account at petronellaart.com. None of that changes, now or ever.
The Studio is a different thing: the ongoing practice, the daily studio life, the writing, the live weekends, and the people doing it alongside you. The courses and patterns present in the archive are here as tools to serve the practice, making it more accessible.
What if I'm not the type to post and comment?
Then don't. A lot of members will never say a word, and they get exactly as much out of this as the ones who share every week.
How much time does this take?
As much or as little as you have. The Studio isn't designed to hold your attention — it's designed to send you off to make something. Four minutes and a spark is a perfectly good visit.
Can I use The Petronella Art Studio on more than one device?
Yes, on as many as you like. Go to studio.petronellaart.com on any phone, tablet or computer, enter the email you joined with, and we'll send you a 6-digit code. There's no password to set up or remember.
On a phone or tablet you can add it to your home screen so it opens like an app — there's a short how-to on the sign-in screen for both iPhone and Android. On a computer, bookmark it or install it from your browser's address bar.
Where does my money go?
Into making more of the work you came for and 10% goes directly to the Survive to Thrive non-profit, specifically the Flagship project that brings art classes to children in rural South Africa. You are able to follow the work first-hand under the Impact tab inside the Studio.
How can I cancel?
Anytime, in two taps, from inside your account. If you cancel, you keep access until the end of the time you've paid for. No emails, no hoops.
What if it isn't for me?
Because I have full confidence you’ll love it, you can email me at any time within the first 14 days of your purchase and I will issue a refund.
The door is open
I built The Studio as a place to make art, to slow down, and to see a little differently — together.
I'd love for you to be one of the first people inside.
Founding price ends 6th September.
